Start with the customer problem

Explain who buys the product or service and why. Give the new employee access to approved product information and examples of appropriate customer conversations. Make clear which claims require verification and which promises employees cannot make.

Teach the full workflow

Walk through how a lead is assigned, how activity is recorded, and how a sale moves to fulfillment or account service. Include escalation paths for questions and complaints. Introduce the colleagues who support each stage.

Make practice part of the schedule

Use role-plays, observation, and feedback before expecting independent performance. Choose specific skills to practice and explain what good work looks like. Adjust the pace to the complexity of the role and the employee's demonstrated readiness.

Review progress together

Set regular check-ins and document what has been learned, what remains unclear, and what support comes next. Separate learning goals from later performance targets. A clear plan helps the employee understand expectations and gives the manager a basis for useful coaching.

About this article

Original editorial guidance from Detroit Sales Job Fair. Examples are illustrative; this article does not announce a specific vacancy or guarantee a hiring outcome.